VNF – Communication campaign

You have probably already encountered Myriophyllum heterophyllum forming thick green mats in shallow areas of French canals and rivers.

Since 2011, VNF – a French government organization responsible for managing navigable waterways – has been dealing with the proliferation of this invasive exotic plant that is unbalancing ecosystems and hindering navigation.

As a communication and marketing officer for Biotope Communication (and also thanks to my graphic design skills), I supported VNF in its strategy for fighting against Myriophyllum heterophyllum by implementing a national information and communication campaign for users and territorial directors of the waterway.

This strategy paid off and was awarded the “Salue d’initiative” prize by the CEREMA.

• Assessment and communication plan
• Consultation
• Creation of a library of original pictograms
• Design of all communication materials
  
• Fabrication Quality Assurance

To know everything about this plant, click here!