VNF – Communication campaign
You have probably already encountered Myriophyllum heterophyllum forming thick green mats in shallow areas of French canals and rivers.
Since 2011, VNF – a French government organization responsible for managing navigable waterways – has been dealing with the proliferation of this invasive exotic plant that is unbalancing ecosystems and hindering navigation.
As a communication and marketing officer for Biotope Communication (and also thanks to my graphic design skills), I supported VNF in its strategy for fighting against Myriophyllum heterophyllum by implementing a national information and communication campaign for users and territorial directors of the waterway.
- Assessment and communication plan
- Creation of a library of original pictograms
- Design of all communication materials
- Fabrication Quality Assurance
To know everything about this plant, click here!